PulseFit - Workout App

Simplifying digital payments with a frictionless and inclusive financial ecosystem.

How did we help:

UIUX Design

image of pulsefit
image of pulsefit

Industry

Fitness

Location

Singapore

Date

Jan 1, 2025

The client

Founded in 2012, Thoughtspot powers everyone to search their cloud data through natural language queries, find insights, and dive deep into company data to be able to make faster decisions based on data.


ThoughtSpot’s continuous aim to deliver a unique and instantly recognizable experience that highlights smartness, novelty, and sophistication led Bob Baxley, SVP Design @ Thoughtspot, to reach out to Fluidfolio for close collaboration with the main goal to help take the product experience a leap forward.


Fluidfolio offered ThoughSpot an external set of eyes to help their design team with the discovery of new approaches to the visual appearance and the structural order of the tool, find the edge of the possibilities within the current visual identity, and help question their current design decisions.

Finding the edge

A crucial requirement was to search for opportunities that would fit around ThoughtSpot’s existing design system. By exploring unusual approaches and a continuous process of finding the edge of possibilities we initiated conversations that would generate ideas and question current design decisions on both a visual and structural level.

Accentuate being a tool for everyone

By finding a visual language that would resonate with the novel goal of Thoughtspot to deliver a unique and recognizable experience, we directed the collaboration to a route where we accentuate the accessible factor of ThoughtSpot, forming the design decisions around a more playful and expressive approach through the use form, color, typography.

The results

After an extensive collaboration with the ThoughtSpot team, we managed to deliver a wide variety of visual directions and structural changes that provided the design team with fresh ideas that could help take the user experience of the ThoughtSpot product a leap forward.

result of pulsefit
result of pulsefit
result of pulsefit

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How did we help?

Research

  1. Competitive benchmark

  2. User personas

  3. User flows, and navigation

  4. Wireframes

“Amir is the guardian angel every brand needs. His knack for creating captivating brand narratives that breathe life into a company’s vision is truly remarkable”

“Amir is the guardian angel every brand needs. His knack for creating captivating brand narratives that breathe life into a company’s vision is truly remarkable”

Rosa Angelina

CEO of Framer